Agency B2B lead generation & outbound sales team

We find your buyers. We start the conversations. You take the meetings.

Natural Leads is a team of researchers, outreach specialists and SDRs. We build verified lead lists, run cold email, LinkedIn and cold calling campaigns, and hand you qualified meetings inside your CRM.

B2B Lead GenerationCold Email OutreachLinkedIn OutreachAppointment SettingCold CallingCRM & Automation

Growth that comes naturally

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the stack our team runs every day

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100%

Job Success Score across client projects

Upwork
Top★

Rated status earned on Upwork for delivery and communication

Upwork
10+

Outbound channels run from one team and one plan

Email · LinkedIn · Phone · WhatsApp · SMS · Instagram · TikTok · Discord · CRM · Data
50+

Sales and automation tools in our daily stack

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7+

Years of B2B business development experience leading the team

Since 2018
What we do

Five services. One outbound team.

Take one service or combine them. Each one is run by a specialist on our team, and everything connects back to your CRM so nothing gets lost between research and the meeting.

01

B2B Lead Generation

We define who your best buyers are, then find them and their verified contact details. You get clean lists ready for outreach.

  • Lead list building
  • ICP research
  • Prospect research
  • Data enrichment
  • Email finding
  • Phone number sourcing
  • Email verification
02

Cold Email Outreach

Personal emails that land in the inbox and get replies. We set up, write, send and manage the whole campaign.

  • Campaign setup
  • Email sequences
  • Personalization
  • Follow-ups
  • Deliverability
  • Campaign management
03

LinkedIn Outreach

Real conversations with decision-makers, using automation and manual outreach together.

  • LinkedIn lead generation
  • Automation
  • Manual outreach
  • Messaging
  • Follow-ups
  • Appointment setting
04

Appointment Setting & Cold Calling

Our SDRs call, qualify and book meetings with people who fit your criteria, straight onto your calendar.

  • Lead qualification
  • Cold calling
  • Appointment setting
  • SDR support
05

CRM & Automation

We set up and connect your CRM so every lead, reply and meeting is tracked automatically and your team knows what to do next.

  • HubSpot
  • GoHighLevel
  • Pipedrive
  • Make
  • Zapier
  • Workflow automation
  • Lead management

Not sure which service you need?

Tell us about your offer and target market. We'll recommend the channels that fit, even if that's only one.

Get a recommendation →
How we work

From first call to booked meetings

A clear four-step process. You always know what we're doing this week, and what's coming next.

01

Discovery call

We learn your offer, your best customers, your sales cycle and what a good meeting looks like for you.

Week 1
02

ICP & strategy

We define your ideal customer profile, choose the channels and write the messaging for your approval.

Week 1–2
03

Build & launch

We build verified lists, set up domains, sequences and CRM workflows, then launch the campaigns.

Week 2–4
04

Optimize & report

We test messages, fix what isn't working and send clear reports on replies, leads and meetings.

Ongoing
The outbound engine

Multi-channel, end to end

Most agencies run one channel. We connect research, data, three outreach channels and your CRM into one system, so every prospect gets the right touch at the right time.

Step 1

Research

Market, ICP and buying triggers

Step 2

Lead list building

Decision-makers that match

Step 3

Data verification

Emails and phones checked

Channel

LinkedIn

Connect & message

Channel

Cold email

Personal sequences

Channel

Cold calling

SDR calls

Step 5

Follow-ups

Timed across channels

Step 6

CRM

Every reply tracked

Step 7

Qualified leads

Fit, need and timing checked

Outcome

Meetings on your calendar

Live flow of a prospectHover any step to pause
Service packages

Choose the service you need. Let's get started.

A fixed-scope package for each of our core services. Open a package to see everything included, then order it through Upwork.

Who we work with

Built for B2B teams that sell to businesses

If your buyers are companies and your deal is worth a conversation, outbound can work for you. These are the markets we know best.

Why Natural Leads

A full outbound team, without hiring one

Building an in-house SDR team takes months and a big budget. Hiring a single freelancer leaves gaps. We give you a complete team from week one.

Natural LeadsSingle freelancer
Research, data & verificationDedicated specialistSometimes
Email + LinkedIn + callingAll three, coordinatedUsually one
CRM & automation setupIncludedRarely
Cover when someone is awayAlwaysNo
Leadership & team

The people behind your pipeline

Every campaign is run by specialists. Researchers build your data, writers and outreach managers run your channels, SDRs book the meetings and an automation lead keeps it all connected.

Decision makersHover or tap a profile to open it
The team

Meet Our Team

The specialists who research, write, send, call and automate on every Natural Leads campaign.

Each client gets a dedicated campaign lead as a single point of contact, backed by the full team.

Talk to the team →
Client feedback

What clients say about working with us

Real 5-star reviews from clients on our team's Upwork profiles. Hover a card, or use the arrows, to read the full review.

5.0 ★ reviews · Upwork
FAQ

Questions we hear often

Can't find your answer? Ask us on a discovery call. There's no obligation.

Let's fill your calendar with the right conversations.

Book a 30-minute discovery call. We'll look at your offer and target market, and tell you which channels we'd use and why.